Always eNak
BHPetrol Station In-store

Service
Branding, Corporate Identity, Social Media
Client
BHPetrol Malaysia
Date
June 2020
Platform
In-store Booth, Onground Applications, Instagram, Facebook.

Building brands that move — sharper, stronger, smarter.

Whether you’re on a coffee run, on a hunt for delicious breakfast or just getting a quick pit-stop snack – make it ‘Always eNak’. We want the public to see eNak as a place that they can rely on throughout their day and get all of their needs met. The creative expression serves as a double entendre that highlights the deliciousness of the food options available and the versatility of what’s in-store, so if you ever need anything – it’s Always eNak.

Identity Concept

Crafted a signature ‘e’ mnemonic and combined it with a smiley face and a tongue to convey a little bit of playfulness and to whet appetites.

 

A clear and simple contemporary design creates a modern perception of the brand, while easily indicating what the brand stands for in its entirety.

Visual Expression

A minimalist approach along with the brand signature logo to wrap the packaging in a clean and sophisticated manner.  By using bold and solid colours to represent the branding palette as they give a modern and commanding brand presence.

I am The Slumber Guy. Ideas are fluid. A fleeting thought, a half-formed sketch, a quiet observation. Any of it can be the spark that ignites something extraordinary. I let intuition guide me. I honor accidents, pauses, and the soft, overlooked strokes of genius.

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