noff - Internet of Things
Visual Identity

Service
Visual Identity, Branding
Client
BDC Corporation
Date
July 2011
Platform
Mobile Application

Switching Simplicity On: The Visual Language of 'noff'

The brand name “noff” cleverly plays on the idea of ON/OFF, the fundamental action in smart home control. This minimal yet meaningful name reflects simplicity, functionality, and modern living—core values of IoT technology. The identity is designed to communicate effortless control, connectivity, and sophistication.

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