BHPetrol
Digital Touchpoint

Service
Website Visual Identity, Branding, Social Media Content Pillars
Client
BHPetrol Malaysia
Date
January 2020
Platform
WordPress, Instagram, Facebook.

Build streamline and evolve together with digital solution

By using the oil drop mnemonic to create a consistent look and feel in our digital and social comms.  color palette. Striking pewter studded epaulettes silver zips inner drawstring waist channel.

 

By building on the oil drop mnemonic to resemble a mark in two points, we tell a story about how BHP takes you on a journey from A to B and is what gets you there. 

 

To achieve this we combined the familiar location pin with the signature oil to create what we affectionately call the “Pin Drop”

Brand Essence

“FUELLED BY PASSION”

We are passionate about bringing you superior and quality fuel, so that you can enjoy a great motoring experience and stay inspired while you chase your passions in life.

Social Ethos

“GETTING YOU THERE”

BHP’s social media platforms will function as an enabler of passions. Whether you’re a foodie, nature enthusiast, artist, gamer or live for the simple things in life; BHP is not just the fuel that will get you there – we give you the ability to have more of the experiences that you want.

I am The Slumber Guy. Ideas are fluid. A fleeting thought, a half-formed sketch, a quiet observation. Any of it can be the spark that ignites something extraordinary. I let intuition guide me. I honor accidents, pauses, and the soft, overlooked strokes of genius.

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