By using the oil drop mnemonic to create a consistent look and feel in our digital and social comms. color palette. Striking pewter studded epaulettes silver zips inner drawstring waist channel.
By building on the oil drop mnemonic to resemble a mark in two points, we tell a story about how BHP takes you on a journey from A to B and is what gets you there.
To achieve this we combined the familiar location pin with the signature oil to create what we affectionately call the “Pin Drop”