Mercedes-Benz
Pre-owned Carnival

Service
Creative Approach, Key Visual Art Direction
Client
Mercedes-Benz Malaysia
Date
May 2024
Platform
OneWeb, Instagram, Facebook.

Refined Perspectives: A Modern Approach to Automotive Luxury

The visual strategy combines premium elegance with urgency, designed to capture attention while reinforcing Mercedes-Benz’s reputation for quality and trust. The aesthetic uses high-contrast typography, clean layouts, and a refined color palette of black, white, and beige to evoke sophistication and timelessness – qualities that align with the brand’s luxury positioning.

I am The Slumber Guy. Ideas are fluid. A fleeting thought, a half-formed sketch, a quiet observation. Any of it can be the spark that ignites something extraordinary. I let intuition guide me. I honor accidents, pauses, and the soft, overlooked strokes of genius.

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